Marketing Manager

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role:

We are seeking a strategic and innovative Marketing Manager to lead our marketing efforts and drive growth for our products and services. In this role, you will develop daily, monthly, and annual marketing strategies, create a comprehensive campaign calendar, establish brand strategy, set budgets & media buying, and conduct market and competitor analysis. As the Marketing Manager, you will oversee the execution of our marketing strategy, guiding a team of marketing managers and professionals. This position focuses exclusively on collaborating with a client specializing in trading education.

Daily Responsibilities:

• Develop and implement a marketing strategy that propels business growth.

• Analyze key performance metrics, market research, competitor insights, campaign results, and consumer trends.

• Adjust marketing plans based on analysis and insights to enhance consumer understanding and align with business goals.

• Equip the sales team with effective tools and materials.

• Advise on corporate brand development.

• Identify new business opportunities and provide actionable strategies for the marketing and sales teams.

• Manage annual marketing budgets effectively.

• Foster strong relationships with managers across the organization.

• Oversee a wide range of marketing activities, from digital to social media and market research.

• Coordinate with external agencies to maximize marketing efforts.

• Mentor and guide the marketing team on priorities, budgets, and resource allocation.

Key Responsibilities:

• Develop and execute marketing and brand strategies to enhance brand reputation and recognition.

• Implement high-performing marketing strategies that improve performance across various channels.

• Conduct market analysis and evaluate campaign effectiveness.

• Ensure marketing initiatives are engaging, proactive, and results-driven.

• Communicate marketing goals clearly to both the team and the broader organization.

• Lead a multidisciplinary team to achieve strategic objectives and deliver measurable outcomes.

• Establish best practices and leverage insights to refine marketing plans.

• A strategic thinker with a creative mindset and strong analytical abilities.

• A proven leader who exemplifies company values and promotes high performance.

• Experienced in project management with comprehensive marketing knowledge.

• Media Buying Experience

• Skilled at building relationships across teams and with external partners.

• A strong communicator, capable of providing expert guidance.

• Proficient in content creation, CRM, social media marketing, SEO, public relations, email marketing, PPC, and automation.

• Analytical, with the ability to interpret marketing metrics and trends to identify opportunities.

• Adaptable and calm under pressure in a fast-paced, changing environment.

• Educated with a BS/BA in business management, marketing, advertising, or a related field with 5-10 years of equivalent experience

• We strongly prefer candidates located in Connecticut but are open to remote applicants with the right experience.

Compensation:

• 80,000-100,000k DOE

Strikepoint is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note, that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.