Performance Creative Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About the Role
We’re looking for a Performance Creative Strategist who can merge creativity with performance data. This role is perfect for someone who thinks like a marketer, executes like a creative, and optimizes like a media buyer. You’ll concept, produce, and refine ad creative across digital platforms—then use performance insights to make it even better.

This is a hands-on role: you’ll be writing copy, storyboarding, and editing video/static ads while collaborating with media buyers, strategists, and designers to ensure creative aligns with campaign goals.

Responsibilities

• Develop and execute creative strategies for ads across Meta, YouTube, TikTok, Native, and other paid channels.

• Translate product research, audience psychology, and performance data into high-impact creative concepts.

• Script, storyboard, and produce direct-response video and static ads designed for performance.

• Edit videos and design static image ads (Adobe Premiere, After Effects, Photoshop, or similar).

• Collaborate with media buyers and strategists to align creative direction with KPIs and campaign objectives.

• Run competitive creative audits and identify new messaging angles.

• Monitor ad performance, analyze creative metrics, and adjust/edit assets to improve results.

• Conduct structured A/B testing and document learnings for future creative iterations.

• Present creative strategy, testing outcomes, and recommendations to internal teams and clients.

• Experience:

  • 3+ years of experience in marketing strategy or video production within a marketing agency or similar environment.

• Skills and Expertise:

  • Strong understanding of direct-response advertising and digital performance metrics.

  • Hands-on experience with video editing and static design (Premiere, After Effects, Photoshop, or similar).

  • Ability to interpret ad account data and translate insights into actionable creative optimizations.

  • Familiarity with motion/creative analytics platforms (e.g., Motion, VidTao, or similar).

  • Excellent copywriting skills for short-form ad creative (Meta, YouTube, TikTok strongly preferred).

  • Agency experience preferred.

  • Strong communication, presentation, and collaboration skills.

  • A portfolio demonstrating performance-focused creative work is required.

• Compensation

  • $75,000-95,000

• Benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Customizable 401 (k) plan with employer match after 90 days

  • Company-paid Life Insurance Policy

  • Flexible PTO

  • Company-provided Macbook

  • Hybrid work policy

• Location

  • This is a hybrid position and will require 2-3 days in the office.