Ad Creative Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role

We are seeking an Ad Creative Strategist to join our team! The Creative Strategist plays a crucial role in bridging the gap between creative concepts and strategic marketing initiatives. This individual is tasked with crafting compelling digital ads that resonate with target audiences, using a blend of impactful copy, engaging design, and data-driven insights. As a Creative Strategist, you should have strong copywriting skills and a knack for creating a clear, actionable brief for designers. You should be great at competitive analysis and have an obsession with data and optimization. This role will work closely with a marketing team or “Pod” to grow and scale client accounts. The Creative Strategist knows how and when to bring in copywriters, designers, and actors as necessary to produce winning ads.

Responsibilities:

• Oversee the execution of all ad creative assets from ideation to copy to design

• Understand advertising best practices and create ads for a variety of platforms (Meta, YouTube, TikTok, Native, Rumble, Google Search, Email, etc)

• Perform deep campaign and product research to understand what the target audience truly wants

• Write copy for advertising campaigns (e.g., Meta, YouTube, Landing Pages, Emails, etc.)

• Work with and brief designers to produce effective ads

• Work with growth strategists, funnel strategists, and media buyers to align on messaging and strategy

• Perform ad creative audits and come up with suggestions to improve performance

• Performs Conversion Rate optimization: Monitor ads regularly and set up A/B test (min: 1x per week - 1x per month depending on traffic levels)

• Log all A/B tests and document findings

• Deliver presentations on findings and strategies to both the internal team and clients.

• Experience:

  • 3+ years of experience in marketing strategy and copywriting within a marketing agency or similar environment.

• Skills and Expertise:

  • Ability to interpret ad account data and derive actionable insights.

  • At least 2 years of experience writing or editing ads for Meta & YouTube.

  • Excellent communication and presentation skills.

  • Creative and strategic thinker with a proactive approach to problem-solving.

  • Experience in writing direct response ad copy is required.

  • Experience as a video editor is a plus.

• Compensation

  • $70,000-$90,000

• Benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Customizable 401 (k) plan with employer match after 90 days

  • Company-paid Life Insurance Policy

  • Flexible PTO

  • Company-provided Macbook

  • Hybrid work policy

• Location

  • Our office is located in Laguna Beach, CA, and this position follows a hybrid schedule with an expectation of being in the office three days per week.

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.