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Marketing Data Analytics Director

RemoteUnited States, California, LAGUNA BEACHMedia Buying

Job description

Strikepoint was built to catapult businesses. From branding to conversions and everything in between, Strikepoint offers ROI-centric full-service solutions for scale-hungry businesses.

We are seeking a Marketing Data Analytics Director that will oversee all data processes, systems, tools, and standards for the company.  The role will be a key component of the overall marketing and media buying initiatives of Strikepoint Media. This role will support Strikepoint’s marketing managers and media buyers, who are responsible for planning, buying, and optimizing digital ad campaigns across multiple clients and channels such as Facebook, Google, YouTube, Native networks, and email buys.

This role is critical to the success of the team, providing clear data, clean reporting, and uncovering insights that otherwise might be missed. To succeed, you’ll bring expertise in the technical setup and integrations needed to obtain the data from our campaigns, the daily analysis and breakdown of the data, and the creation of the client-facing and internal dashboards and reports.

This position can either be remote or working out of our Laguna Beach office 

Job requirements

Here's what success looks like:  

  • Work with teams to ensure necessary tagging and data infrastructure

  • Support media optimization initiatives for all digital platforms – Display, Paid Social, SEM, website, OTT, email, etc

  • Assist Media (Buyers) to develop actionable insight beyond standard reporting to drive strategic marketing direction

  • Assist with ad-hoc marketing campaign analysis, mining for deep insights that will drive business results and inform strategic planning and optimization

  • Produce performance reports for clients, and ability to recognize and troubleshoot data anomalies

  • Aggregate and organize advertiser reports for presentation

  • Aggregate and organize advertiser performance data for internal collection and benchmarking

  • Create and deliver reporting for all campaigns on a daily, weekly, and monthly basis

  • Develop reporting suites of reports and dashboards for internal teams and agency clients

  • Connect data sources into business intelligence tool (FiveTran >> Big Query >> Tableau)

  • Continually optimize the reporting process based on feedback received from the marketing managers and media buyers

  • Ensure that campaign managers have the reporting resources they need to execute successful and profitable campaigns

  • Ability to draw insights from internal and external web properties via Google Analytics to incrementally improve the performance of campaigns over time

  • Ability to communicate data through the creation of clear and intuitive dashboards

Here are the skills and experience we need for this role: 
  • 2-5 years of experience working with data from media and marketing campaigns, setting up technical integrations to gather and track data, and setting up dashboards and reports based on the gathered data

  • Strong working knowledge of digital advertising workflow, measurement, research, optimization, and testing methods 

  • Excellent project management skills; strong attention to detail and cross-team collaboration 

  • Proficiency in data visualization tools such as Tableau,, Google Data Studio, or equivalent platforms

  • Proficiency in collection systems like Supermetrics, API connectors,, Fivetran 

  • Undertanding of data storage tools such as, SQL, BigQuery, REDIS, Red-Shfit

  • Advanced proficiency in Excel

  • SQL ability a plus

  • Strong understanding of Google Analytics or similar attribution analytics system

  • Strong understanding of cookie and pixel-based tracking systems

  • Preferred experience that will bring you to the top of the list:
    • Experience pulling data from google ads, including PPC, DGN, and Youtube

    • Experience creating campaign reports from Facebook

    • Experience with Native platforms like Taboola, Outbrain, and LiveIntent

    • Experience integrating funnel data from tools like Unbounce and Clickfunnels into reports

    • Experience with a multi-touch attribution model

    • Ability to create integrations with custom APIs

Here's what we offer:

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
  • Company-paid Life Insurance Policy
  • Customizable 401k plan with employer match after 90 days
  • Flexible PTO with no set limit
  • Company provided Macbook or PC
  • 2x a week catered lunches in our Laguna Beach Headquarters
  • Generous hybrid work policy
  • Participation in company quarterly bonus program after 1 year of employment
  • Incredible office setting just blocks away from the beach!