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Head of Media Buying

LAGUNA BEACH, California, United States$75 - $120Media Buying

Job description

Strikepoint Media is a young, growing digital marketing company specializing in media buying, lead generation, funnel building, and website design and development. Strikepoint Media was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s List of Fastest Growing Companies in the United States.


Duties of the Head of Media Buying
The Head of Media Buying – is responsible for the oversight, daily management and optimization of the Media Buyer Team and initiatives. This position will oversee reporting, workflow, strategy and planning responsibilities for all media buying efforts of Strikepoint Media.


Job Duties:

In addition to the General Media Buyer responsibilities, the Lead Media Buyer position will include the following responsibilities:

  • Provide strategic insights, both high level and tactical, into our media buying and marketing efforts for each channel

  • Train and ensure the media buying team is executing to a high standard

  • Oversee the day to day work flow of the Media Buyer Team

  • Oversee the delegation of work among the Media Buyers on an ongoing basis

  • Oversee the establishment of processes and best practices for media buying team

  • Oversee the documentation of all Media Buying processes

  • Serve as primary point of contact for the executive team

  • Oversee the development, implementation, and management of essential reporting

  • Facilitate deep collorbation and ensure effective and effective workflow among all departments working with the media buying team

  • Provide company wide training and education where needed to ensure more effective collaboration and better results

  • Oversee the communication for the department across the company including in All-Hands team meetings

  • Jump in to specific client conversations as needed to ensure we recommended and deploying the best strategies on behalf of our clients

General Media Buyer Responsibilities:

  • Pull and analyze campaign performance reports to inform daily optimizations and testing recommendations

  • Ensures that campaign KPIs and objectives are met both near and long term

  • Prepares research and insights to inform ongoing media recommendations

  • Manage budget allocations and bid parameters to deliver the most efficient results

  • Prepare daily and weekly campaign and client reporting

  • Communicate in real time with marketing managers and account owners, issues, opportunities or updates on campaigns

  • Ad build out or management of ad build outs - Landing page, static and video content.

Compensation: 

  • Salary range $75,000-$120,00 DOE

Job requirements

The daily duties and responsibilities of a Media Buyer include:

  • Up to date knowledge of all major platforms (ie Google, Facebook, Youtube, Native Channels, Email) and techniques for all Digital Media.

  • Ability to develop a deep knowledge of client’s industries, company culture, products/services

  • Proactive and effective communicating internally and with clients on a very regular basis in a professional manner

  • Deep knowledge and experience in customer acquisition digital marketing, including Ad Creative, Funnels, CRO, Strategic Marketing Planning, Customer LTV and ROI modeling.

Here's an overview of our benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Company-paid Life Insurance Policy

  • Customizable 401k plan with employer match after 90 days

  • Flexible PTO with no set limit

  • Company provided Macbook or PC

  • 2x a week catered lunches in our Laguna Beach headquarters

  • Generous hybrid work policy

  • Participation in company quarterly bonus program after 1 year of employment

  • Incredible office setting just blocks away from the beach!

While the preference for this position is to have the candidate work out of our Laguna Beach office, a remote position will be considered for the right candidate

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