Google/Youtube Media Buyer

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s List of Fastest Growing Companies in the United States.

Overview of the Role

The Search Media Buyer – is responsible for the strategy, implementation, and daily management, and optimization of assigned campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross-client learnings. Thorough, hands-on knowledge of the Google platforms and other search media channels such as Google’s Ad Products including Search, Video, GDN, Discovery & Performance Max, as well as Bing and other emerging platforms. A critical eye for detail and a love for data analysis are a must. The ideal candidate is innovative and excited by the idea of coming up with interesting and effective ways to target and reach audiences through digital media.

Responsibilities:

• Own the day-to-day management and optimization of assigned campaigns

• Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations

• Ensures that campaign KPIs and objectives are met both near and long term

• Prepares research and insights to inform ongoing media recommendations

• Manages budget allocations and bid parameters to deliver the most efficient results

• Prepare weekly client reporting

• Ad build-out or management of ad build-outs - Landing page, static and video content

• Short-form copywriting and collaboration with designers to build high-converting ad creatives

• Other duties as assigned.

Compensation:

• Salary Range $50,000-$85,000 DOE

• 1-3 years of related experience
• Ideal experience setting up, managing, and optimizing campaigns in the following channels: Youtube, Google GDN, Google Search, Bing, Performance Max

• Must be extremely detail-oriented, passionate about data analysis, and able to multitask in a fast-paced environment

• Must be proficient in Google Docs and spreadsheets

• Must be experienced in analyzing data and market research

• Direct response copywriting and design abilities for ads build out a strong plus

• Tableau or other similar BI reporting experience is a strong plus

• Experience with Unbounce, LeadPages, or similar is a strong plus

• Excellent communication skills

• High level of organization

• Strong work ethic

• High competency level with CRM, project management, and data reporting software tools

• Quick to adapt and learn new software and systems

• Professional conduct within and outside the office while conducting agency business

• Comfortable on video conference calls

• Graphic design skills are a plus

• Self-motivated, committed, tenacious, and goal-oriented.

Overview of our benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution toward monthly premium costs
• Company-paid Life Insurance 
• PolicyCustomizable 401k plan with employer match after 90 days
• Flexible PTO with no set limit
• Company provided Macbook or PC
• 2x a week catered lunches in our Laguna Beach headquarters
• Participation in the company's quarterly bonus program after 1 year of employment
• Incredible office setting just blocks away from the beach!