Email Ad Tech Specialist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s List of Fastest Growing Companies in the United States.

Overview of the Role

We are seeking a Technical Email Ad Operations Specialist to join our growing team. The successful candidate will have a strong technical aptitude and a thorough understanding of email advertising or affiliate marketing tools, tracking pixels, and link-tracking setup. This person will be responsible for managing and executing digital marketing campaigns, as well as analyzing and reporting on their performance.

Responsibilities:

• Manage and execute email marketing campaigns, including ad placement, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Set up tracking pixels and links to monitor user behavior and campaign performance.
• Utilize tools like Zapier or similar to automate processes and integrate systems.
• Work proficiently with spreadsheets (Google Sheets, Excel) for data analysis and reporting.
• Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, and other aspects of email execution, as required.
• Collaborate with other teams, including creative, IT, and marketing, to ensure campaigns are executed correctly and on time.
• Keep abreast of email marketing trends, best practices, technologies, CAN-SPAM laws.
• Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
• Manage relationships with email service providers and other technology vendors.

Compensation:

• Salary Range $40,000-$65,000 DOE

• Bachelor’s degree in a technical field or equivalent experience.
• At least one year of experience in a technical role within digital marketing or ad operations or affiliate marketing.
• Knowledge of HTML and CSS, especially as it pertains to email-friendly code requirements and responsive design.
• Proficiency in Excel/Google Sheets and working knowledge of software like Zapier.
• Strong analytical abilities for ROI tracking and understanding email metrics.
• Exceptional problem-solving skills and a detail-oriented mindset.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills.

• Excellent communication skills

• High level of organization

• Strong work ethic

• High competency level with CRM, project management, and data reporting software tools

• Quick to adapt and learn new software and systems

• Professional conduct within and outside the office while conducting agency business

• Comfortable on video conference calls

• Graphic design skills are a plus

• Self-motivated, committed, tenacious, and goal-oriented.

Overview of our benefits

• Robust Medical, Dental, and Vision insurance plan with a generous employer contribution toward monthly premium costs
• Company-paid Life Insurance
• PolicyCustomizable 401k plan with employer match after 90 days
• Flexible PTO with no set limit
• Company-provided Macbook or PC
• 2x a week catered lunches in our Laguna Beach headquarters
• Participation in the company's quarterly bonus program after 1 year of employment
• Incredible office setting just blocks away from the beach!