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Digital Marketing Specialist

LAGUNA BEACH, California, United States$55,000 - $70,000Marketing Management

Job description

Strikepoint Media is a growing digital marketing agency specializing in media buying, lead generation, funnel building, and website design and development. Strikepoint Media was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s List of Fastest Growing Companies in the United States.


Duties of the Digital Marketing Specialist 
The Digital Marketing Specialist role requires a basic understanding of various digital marketing tools and techniques, such as sales funnels, pixel tracking, marketing automation, and campaign optimization. The ideal candidate should have experience with drag-and-drop CMS builders like Unbounce, Clickfunnels, Samcart, and Wordpress, as well as CRMs like Keep/Infusionsoft, Hubspot, Activecampaign Salesforce, and automation tools like Zapier. While the ideal candidate would have experience in all of the aforementioned areas, a willingness to learn and grow is equally important. Strong communication and organizational skills, as well as the ability to work collaboratively with others, are also essential in this role.


Responsibilities:

Please note this role is not a social media marketing role 

  • Coordinate day-to-day digital marketing activities to drive lead generation and customer acquisition
  • Collaborate with internal teams to develop and produce assets (HTML emails, landing pages, banner ads, etc.) for digital direct response campaigns and deliverables required within tight timelines
  • Monitor and analyze the effectiveness of numerous marketing campaigns using Google Analytics and other monitoring tools on a daily, weekly, and/or monthly basis.
  • Other duties as assigned

Compensation:

  • Salary range $55,000-$70,000 DOE 

Job requirements

  • 3-5 years experience in marketing or related field
  • Experience within a marketing environment, preferably at an advertising, digital, or marketing agency
  • Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)
  • Excellent organizational skills, including attention to precise details
  • Strong multitasking skills and ability to work in a fast-paced environment
  • Excellent written and verbal communication skills
  • Self-motivated, committed, tenacious, and goal-oriented.
  • Positive, professional, and enthusiastic “can-do” attitude
  • Basic graphic design skills required
  • Experience with marketing automation and email service providers (Act-on, MailChimp) required
  • Experience with platforms such as: Clickfunnels, Unbounce, Samcart, Wordpress or Zapier required 
  • Experience with CRM's such as: Hubspot, Keap, Salesforce or ActiveCampaign are a HUGE plus 
  • Experience with Chat GPT, AI, AutoGPT, MidJourney, stable diffusion or other AI tools is a big plus 

Here's an overview of our benefits

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Company-paid Life Insurance Policy

  • Customizable 401k plan with employer match after 90 days

  • Flexible PTO with no set limit

  • Company provided Macbook or PC

  • 2x a week catered lunches in our Laguna Beach headquarters

  • Generous hybrid work policy

  • Participation in company quarterly bonus program after 1 year of employment

  • Incredible office setting just blocks away from the beach!

While the preference for this position is to have the candidate work out of our Laguna Beach office, a remote position will be considered for the right candidate.

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Strikepoint