Strikepoint Media is seeking a Digital Marketing Analytics Manager that will be a key component of the overall marketing and media buying initiatives of Strikepoint Media. This role will support Strikepoint’s marketing managers and media buyers, who are responsible for planning, buying, and optimizing digital ad campaigns across multiple channels such as Facebook, Google, YouTube, Native networks, email buys. The technical marketing analyst and reporting role is critical to the success of the team, providing clear data, clean reporting, and uncovering insights that otherwise might be missed. To succeed, you’ll bring expertise in the technical setup and integrations needed to obtain the data from our campaigns, the daily analysis and breakdown of the data, and the creation of the client-facing and internal dashboards and reports.
As an integral part of the digital media team, understand and contribute to our objectives, strategies, and tactics
Create and deliver reporting for all campaigns on a daily, weekly, and monthly basis
Continually optimize the reporting process based on feedback received from the marketing managers and media buyers.
Create processes for the monitoring of competitors in the paid search space to be utilized by campaign managers and media buyers.
Assist with creating and maintaining presentations for management
Ensure that campaign managers have the reporting resources they need to ensure that campaigns are successful and profitable
Set up processes for A/B testing and ensure that campaign managers and media buyers have the data they need to optimize campaigns accordingly
Ongoing analysis of Google Analytics for website traffic to multiple properties; this will include pulled reports, and the ability to draw conclusions based on the data that will aid in the optimization of said websites
Ability to communicate data through the creation of clear and intuitive dashboards
2-5 years of experience gathering data from media and marketing campaigns, setting up technical integrations to gather and track data, and setting up dashboards and reports based on the gathered data
Functional, working knowledge of digital advertising platforms
Strong working knowledge of digital advertising workflow, measurement, research, optimization, and testing methods
Outstanding written and verbal communication skills including conducting executive-level presentations
Excellent project management skills; strong attention to detail and cross-team collaboration
Proficiency in data visualization tools such as Tableau, Domo, Supermetrics, Google Data Studio, or equivalent platforms
SQL ability a plus
Strong understanding of Google Analytics or similar attribution analytics system
Strong understanding of cookie and pixel-based tracking systems
Experience pulling data from google ads, including PPC, DGN, and Youtube
Experience creating campaign reports from Facebook
Experience with Native platforms like Taboola, Outbrain, and LiveIntent
Experience with a multi-touch attribution model
Ability to create integrations with custom APIs