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Conversion Rate Optimization Specialist

RemoteUnited States, California, LAGUNA BEACHMarketing Management

Job description

Strikepoint Media is seeking a Conversion Rate Optimization (CRO) Specialist that will be a key component of the overall marketing initiatives of Strikepoint Media.

The CRO Specialist role is critical to the success of the team, providing clear data, clean reporting, and uncovering insights that otherwise might be missed.

To succeed, you’ll bring expertise in web analytics and tag implementation to develop optimization strategies that improve website conversion and ROI.

Job requirements

Here's what success looks like: 

  • Create comprehensive and well-informed strategic plans for clients to optimize campaigns through audience segmentation, consumer behaviors, site analytics, and customer journey analysis.

  • Collaborate with clients and internal teams such as analytics, account, media, and creative to optimize campaigns by ensuring on-time deliveries that fulfill client requirements.

  • Perform website audits and provide strategic recommendations based on UX best practices and usability standards.

  • Develop data-driven roadmaps for websites and paid media landing pages that prioritize testing and optimization opportunities for client teams.

  • Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings.

  • Lead the web analytics tag implementation and testing during the development of online media, email, and web pages. Prior experience with Google Tag Manager or similar required.

  • Development of optimization strategies with actionable plans that improve website conversion and ROI

  • Create and refine CRO roadmaps

Here's what we offer: 
  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
  • Company-paid Life Insurance Policy
  • Customizable 401k plan with employer match after 90 days
  • Flexible PTO with no set limit
  • Company provided Macbook
  • 2x a week catered lunches
  • Generous hybrid work policy
  • Participation in company quarterly bonus program after 1 year of employment
  • Incredible office setting just blocks away from the beach!