Ad Operations and Analytics Manager

  • Marketing Management
  • LAGUNA BEACH, United States

Ad Operations and Analytics Manager

Job description

Strikepoint Media is seeking a Digital Marketing Analytics Manager that will be a key component of the overall marketing and media buying initiatives of Strikepoint Media. This role will support Strikepoint’s marketing managers and media buyers, who are responsible for planning, buying, and optimizing digital ad campaigns across multiple channels such as Facebook, Google, YouTube, Native networks, email buys. The technical marketing analyst and reporting role is critical to the success of the team, providing clear data, clean reporting, and uncovering insights that otherwise might be missed. To succeed, you’ll bring expertise in the technical setup and integrations needed to obtain the data from our campaigns, the daily analysis and breakdown of the data, and the creation of the client-facing and internal dashboards and reports.

Primary responsibilities include, but are not limited to:

  • As an integral part of the digital media team, understand and contribute to our objectives, strategies, and tactics

  • Create and deliver reporting for all campaigns on a daily, weekly, and monthly basis

  • Continually optimize the reporting process based on feedback received from the marketing managers and media buyers.

  • Create processes for the monitoring of competitors in the paid search space to be utilized by campaign managers and media buyers

  • Ensure that campaign managers have the reporting resources they need to execute successful and profitable campaigns  

  • Set up processes for A/B testing and ensure that campaign managers and media buyers have the data they need to optimize campaigns accordingly

  • Ability to draw insights from internal and external web properties via Google Analytics to incrementally improve performance of campaigns over time

  • Ability to communicate data through the creation of clear and intuitive dashboards

Job requirements

  • 2-5 years of experience gathering data from media and marketing campaigns, setting up technical integrations to gather and track data, and setting up dashboards and reports based on the gathered data

  • Strong working knowledge of digital advertising workflow, measurement, research, optimization, and testing methods 

  • Excellent project management skills; strong attention to detail and cross-team collaboration 

  • Proficiency in data visualization tools such as Tableau, Domo, Supermetrics, Google Data Studio, or equivalent platforms

  • SQL ability a plus

  • Strong understanding of Google Analytics or similar attribution analytics system

  • Strong understanding of cookie and pixel-based tracking systems

  • Preferred experience that will bring you to the top of the list:
    • Experience pulling data from google ads, including PPC, DGN, and Youtube

    • Experience creating campaign reports from Facebook

    • Experience with Native platforms like Taboola, Outbrain, and LiveIntent

    • Experience with a multi-touch attribution model

    • Ability to create integrations with custom APIs